Promotional Items Help Represent Your Business with Style and Class
Having well-designed and professional promotional items speak volumes about your business and the quality of your product or service. Branding is an important part of resonating with new and established clientele. Something as simple as a pen with your logo and business name can have a lasting impact on customers. Great items make an impression that reaches far outside the doors of your business establishment and is more personal than a Facebook advertisement.
Universal Graphics believes in the power of a well-designed promotional product. Implementing an effective marketing strategy using specialty promo items is a great way to take your business to the next level and establish it as a part of the community.
We offer a variety of high-quality promotional items, including:
- Light Up Logo Illuminated Pens
- Beverage Insulator
- Drawstring Backpacks
- Can Kooler
- Himalayan Tumbler
- Stainless Tumbler
- Cell Phone Fan
- Cooling Towel
- Custom Printed Lanyard
How Promotional Items Help Business
We’ve all seen them at baseball games, charity outings, or special events: the unique pens, car stickers, or backpacks. Best of all, they’re always free! Everyone loves free stuff.
Promotional items are an effective and inexpensive marketing tactic that helps businesses get their name and brand into the community. After all, marketing is all about persuasion and making yourself visible as a business is the first step in persuading customers.
Well designed items help your business in a variety of ways:
- Brand recognition. Putting your logo and business name on items will build brand recognition and reputation. People will recognize your business and associate it with the positive experience of receiving that complementary mug or pen.
- Community involvement. Handing out complimentary items at a community event shows people that you are involved with local happenings. You establish a presence, a commitment, and dedication to your customers. Perhaps your business promotes kids sports or other events. These items build recognition as your business becomes a familiar part of their lives.
- Expanded reach: Putting your logo on a t-shirt or baseball cap can mean reaching an entirely new audience. The more exposure of your brand, the better it is for recognition.
- Inexpensive: You don’t have to spend thousands of dollars on promotional items in order for them to be effective. Purchasing promotional items comes at a relatively low cost and are cheaper than purchasing ads in newspapers, magazines, or television.
The Silent Connection
Building a reputation and establishing your business name is all about making connections and reaching customers through different avenues. So what if you could connect with potential customers without having to pay for expensive ad space or television commercials?
Promotional items can serve as a more personalized connection. Marketing experts say that it takes several contacts before a potential lead is turned into a customer. Promo items is a great way to make initial contact with a wider pool of people.
Promotional Items Strategies
Universal Graphics can help you consider a smart promotional strategy. Using these products effectively achieves meaningful contacts with potential customers. Eventually leading to higher sales.
Other benefits include:
- Understanding purpose. One way to ensure your items are being used effectively is to understand their purpose. Why are you buying these items and how will they impact your customers?
- Using them as gifts. Reward your employees or customers with specialty items after achievements or for special occasions.
- Make it echo. Part of what you want for your items is that they resonate with your demographic or target audience. You want your brand to have a ripple effect that continues to make an impact.
- Make it useful. Think about how the item will be useful for your customers. The more useful it is, the more likely it is to stay in your customer’s minds.
- Make it evergreen. Evergreen marketing refers to a product or service that remains fresh and relevant for a long time. A good promotional item maximizes the exposure and can be used repeatedly. You want the item to be usable, durable, and valuable.
The High Demand for Promotional Items
Universal graphics have a long history of helping business owners better represent their business throughout the El Paso and Southwest region. As we saw a high demand for promotional items, we began venturing into creating beautiful customized items. Since then, we have helped businesses gain traction. We have been working in the industry since 1988 and have helped small business owners reach out to a larger audience.
The Universal Graphics Difference
Universal Graphics, Inc takes pride in helping our customers achieve the right promotional strategy for their business. Our mission lies in helping you accomplish your business goals. Consider expanding your brand with printed materials or promotional products. Our specialty lies in helping businesses represent themselves and market their unique services to this great community.
Contact Universal Graphics Today
If you’re looking to expand your reach and engage in one of the most effective and inexpensive marketing strategies out there, call us 915-591-8943. We’re always happy to meet with you in person. Come by our shop located at 1217 Barranca, Suite B, El Paso, Texas 79935. We’re happy to answer any questions you might have about our work, promotional items, and more!