How to Appeal to a Wider Audience with a Bold and Original Flyer
The rise of advertisement has its roots in the early part of the twentieth century. From its beginnings, it was clear that people responded and often exhibited strong reactions to images and words paired together. An advertisement has always been, in a sense, a type of argument, an idea encapsulated through image and the power of suggestion. At Universal Graphics we understand the impact that can be achieved with the right design and how developing the right flyers for your company, business, or event, can generate interest that translates to real customer actions and transactions.
In essence, a flyer can be representative of an idea. It can serve both as marketing and public relations for a company. It serves as marketing because it might be asking customers to take action in relation to a particular event, product, or service, but it also represents you. The use of smart and intelligent poster or flyer design is nothing new and gave rise to decades of creative and competitive advertisement campaigns.
The Torches of Freedom
We might take, for example, what is known as the birth of modern public relations as seen through the psychological maneuvering of the father of public relations himself, Edward Bernays and his torches of freedom campaign. In the early 1920’s, the country’s biggest tobacco company paid Bernays a hefty sum to try and reach a broader audience. At the time smoking cigarettes was mostly reserved for men and the tobacco companies understood this to mean that they were missing out on 50% of the population as potential customers. To make a long story short, Bernays applied a simple idea to change this: cigarettes were now torches of freedom. That is, he portrayed a cigarette as a symbol of women’s rebellion against restrictive social norms. And, of course, this changed everything. For decades after cigarettes were shown as symbols of women liberation and independence.
Tips to An Effective Flyer
Today the world of advertisement has changed considerably due to the advent of the internet and the digital age. The one thing that hasn’t changed is the fact that a good looking image can still speak volumes about your business and generate positive feelings about it. Whether you are designing a poster or flyer to inform people of an event or promotion, or you’re using it as a way to promote your brand, your new store, creativity and originality will always go further. When you’re looking to design a one-of-a-kind flyer consider some of these expert tips:
- Consider your colors. It’s no longer a secret that colors can have a tremendous impact in helping us associate certain brands.
- Make it particular. Find an angle that makes your image unique and speaks specifically to the topic at hand. Use local references, people, or cultural traits that can indicate to your audience you have them in mind.
- Humor and Juxtaposition. Getting a little creative with the images you use and allowing the power of suggestion to take over. This might mean using some juxtaposition of different images or using some humor in order to show your human side.
- God is in the Details. Taking some time to consider details and using them to spark curiosity, interest, or to make an impression will show that your company or business is detail-oriented, but it is likely to attract more attention and have people stop and read or observe your poster or flyer.
Visual advertisement is all about impressions and suggestions. At the same time, a flyer can serve a very practical purpose. That might be to provide customers information about an important event or happening in your organization, but why not also use it as an opportunity to strike interest, make a good impression, and/or show your business’ unique qualities.
Choose Universal Graphics For Your Message
Universal Graphics can help your business stand out from the rest. Print is not dead. People react, as they always have, to printed materials they can touch and hold. Whether you need advice or tips on the design or looking for high-quality print, we’re here to help you reach more people.