Marketing 101: How Printed Collateral Complements Digital Advertising
Marketing has grown for the better over the last decade, making nearly everything digitized. However, you can’t forget about the benefits of printed copies of your digital works. In this article, we will discuss how printed collateral goes hand-in-hand with digital advertising.
At Universal Graphics, we have a variety of printing services in El Paso to choose from. Whether it’s business cards, banners, or flyers, we can help you create your marketing vision. To learn more about our offerings, call us at (915) 591-8943 today!
Why Physical Prints Still Matter
It might be easy to assume that, due to the digital age, there is no need for physical prints. However, it’s because it’s the digital age that people enjoy physical prints even more. Listed below are various reasons why you should still utilize printing services in your marketing tactics.
Credibility
Online content can’t always be trusted, especially with the rise of scammers in recent years. Through printing services, you can ensure your credibility as a company, allowing your audience to trust your marketing tactics.
Personalization
Both digital and physical marketing can be personalized in their own ways; however, there’s a deeper connection when it’s printed. Personalized products have been known to have a huge impact on audiences, especially if placed in targeted areas. This tactic will maximize your brand exposure.
Tangibility
Though it may sound odd, printed collateral engages the senses of your customers; something that digital media can’t always replicate. The raised texture of a business card, the smoothness of a flyer, and even the fresh printed smell of a banner can appeal to your audience.
Recognition
Both marketing forms are great for brand recognition, but printed collateral has a bigger impact. Whether it’s a poster, a business card, or a flyer, customers will see your brand more often when it’s in front of or near them. Email chains and website ads tend to be missed or ignored, which isn’t good for recognition.
Complementary
Finally, printed and digital ads can complement each other when done correctly. You can place QR codes on flyers and posters, or put website URLs on business cards. Through this method, you’re reaching your customers in every possible way. Whether old or young, tech-savvy or old-fashioned, your brand will reach your intended audience.
Printing Services in El Paso
At Universal Graphics, our printing services in El Paso are high-quality and guaranteed to satisfy your customers. If you’re looking for physical prints to incorporate into your marketing strategy, call us today at (915) 591-8943!