Five Tricks for Marketing with Postcards
Did you know that fifty-seven percent of people say that postcard marketing makes them feel valued and helps them to create authentic relationships? This is exactly how your company can benefit and appeal more to customers. Postcard marketing has also proven to bring highly targeted buyers to your website and headquarters! Not only that but postcard printing represents the epitome of mixed marketing strategies by combining the proven powers of print with the digital convenience of the web. Let’s dive into how you can use postcards to further promote your business!
Coming Up With a Campaign
It could be tempting to initiate the process of making a postcard with brainstorms and designs, but you have to plan accordingly. You have to determine what is the goal of your marketing project, the features that can make it appealing, decide on the kind of approach you can take. When all of these factors are established, you can move on with your project.
Meeting Your Goals
Goals are not only intended to be created, but they are also made to be met. Your goals can either be general or specific, as it varies with your company and the product you are trying to promote. Some goals for your postcard could be to introduce a new product, advertise deals and promotions, or simply just putting your name out there.
Target Your Audience
Most companies have a specific demographic of people that they attempt to draw in as they know they will gain most from this specific crowd. Some factors you will want to consider are age, gender, trends, occupation, location, and interests. By targeting a specific crowd as opposed to one large, convoluted crowd, you are bound to bring in more sales and revenue.
Develop a Compelling Offer
The next step requires how you will figure out you’ll get your targeted audience to respond. By doing this, you have to put yourself in the customer’s shoes and think to yourself: “What do I gain from this product? What is unique about the product? How can this product make my life better?”. By asking these questions, you can gain more insight as to how you can lure in your customers.
Providing Action and Contact
Once your customers are convinced to purchase your product, they will automatically search for a point of contact, whether it is through a phone number, email, visiting your website, or providing a social media page. You should provide any contact medium that enables you to respond quickly and efficiently.
Make Your Campaigns Come to Life
Here at Universal Graphics, we have all the expertise and material you need to create the postcards you need. Contact our team today, to learn more about our various services!