4 Essentials In What Makes A Good Graphic Design
When looking for a way to market your product, brand, or business, you’ll need a logo and name that stands out against the competition. Something that will catch the eye of the demographic that you’re after but also present a certain vibe of your business. It’s essential to have the right elements to bring your brand to life and trust in a graphic designer to take care of this task if you’re unable to create the logo yourself. Don’t worry; just because you’re running the business doesn’t mean you also need art skills to bring it to life. So, what should you look out for when getting your logo designed by someone else? We break down what makes a good graphic design to help bring some clarity to the matter.
Why Can’t I Create My Own Graphic Design?
By all means, if you can pull it off, then bring it to life! However, sometimes certain tasks should be done by a professional graphic designer. You can definitely outline the idea and try putting pen to paper to bring it to life, but handing this idea to someone else can benefit your process much more. It’s similar to having your own accountant or lawyer. I’m sure you can do it, but wouldn’t you have it done in the best possible way and highest quality possible? Giving a graphic designer something to work with from the start helps them and shows that you have a clear vision of your brand or business. So, by all means, create your own design, but see how someone else can take it to the next level.
What To Look For In A Strong Graphic Design
There are certain elements that need to be taken into account when designing a logo or any sort of graphic. Simple functions such as it having a specific function, conveying a clear message, and being attractive to the eye are key components. Although, how do you know if the graphic accomplishes these components?
Is It Easy To Read?
Take a look at the font you have chosen. Is it readable to anyone? Does it capture the tone and theme of your brand? A simple way to think of fonts is to look at fonts that your favorite bands or even comic books have chosen to represent themselves. It’s hard to mistake a top 5 pop artist from a black metal band. Or Spider-Man vs. a Batman comic book. Everything is in the title, and you can easily understand the genre from there. The same thing applies to businesses and brands. Most of all, for businesses, you want your customer to find it easy to read your business name without confusion or to have to stare at it forever.
Here too, you don’t want clutter in your logo and name. Many businesses and brands try to incorporate so much into a single graphic design that it just looks like a splatter paint collage of ideas. You want to maximize your space, but having white space can be strategic and better the majority of the time. White spaces are the parts of the image that don’t have anything but the background color. It can help separate components of the page and draw eyes to specific features. The lack of white space in your design can overwhelm the reader, and it won’t be clear what message you’re trying to send.
Are You Attracting Your Target Audience?
This really will create a divide within who you attract or not. Hitting your target audience is key in a graphic design so that you make the sales, leads, and followings that you intended to when you started up your brand or business. You probably can’t please everyone, which is why you have at least an idea of who will become attracted to your company. You can also capture more by creating multiple kinds of material that are different for various audiences.
Where Does Your Eye Go?
This relates to white space but in a much stronger way. Where in the image are you drawn towards? Our brains in the western side of things are drawn from left to right. When it comes to graphic design, eyes go from the top left corner and end on the bottom right. Keep this in mind when you’re asking for elaborate images and text placement.
Universal Graphics In House Graphic Designers
Lucky for you that Universal Graphics has our very own in-house graphic design team to help bring your brand or business to life. We can help design and print any promotional materials you need, from mugs, pens, flyers, to custom t-shirts. We work with you to figure out exactly what you want and how we can make it properly represent your needs. Give us a call today or visit our website for more information.